My job covers a wide assortment of customer relationship management (CRM) duties that range from customer data entry to ensuring the sales team is handling customer follow up and entry properly. Aside from CRM management, I make sure the inventory on the lot and online is consistent with the products we are advertising. Ultimately, my goal is to ensure that the product that we are advertising is one that would make me proud to purchase myself. I love being a valuable resource for our sales department and do my best to coordinate inventory transfers from other locations so they have the best products for our customers. And if they have questions about our inventory and product selection, they know who to go to first.
My day begins by reviewing customer activity over the past 24 hours, which can include appointments, new leads, follow ups, logged ups, deliveries, incoming trades and deposits. Once that's wrapped up, I turn my focus to assisting the sales team in various training scenarios, inventory requests, photo management, online inventory management, incoming leads, RV genius input, maximizing CRM information entry, customer follow up, appointment setter management, social media, advertising and event planning. All these tasks are a must in a day in the life of a BD Manager.
I'm at my best when I'm maximizing productivity in myself and my team. The dealership's traffic flow is highly dependent on the BDC department. Photos, appointments, follow ups, inventory management, advertising, social media and effectively logging information all contribute to your traffic levels in the dealership. The difference in being a BD Manager here versus somewhere else would be the versatility. I love having the ability to work with the service department, work with customers, help with complaints, develop our CRM, train our employees for long term success and many, many other things that make me an asset to our dealership. I like working at Camping World because of the ability for growth. Knowing you have the ability for growth is an incentive to soak up as many skills and knowledge as you can.