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Samantha Peters
Regional Business Development Manager

September 22, 2023

Start Date

January 6th, 2014

Position(s) held at CWH

Business Development Manager, Regional Business Development Manager

What brand(s) do you work for? Camping World What other teams do you work with the most? I work very closely with all positions under RV sales (Sales Reps, Sales Managers, GMs and reception) but closest with dealership Business Development Managers. In our RBDC role, we also communicate with our digital team, media services and recruiting regularly What is your favorite thing about your job and why? Our values and community culture are everything! I am thankful for the amount of support and encouragement I’ve received from leadership over the years. When you work for Camping World, you are truly gaining/joining a work family - the CW family. My favorite thing about my position is traveling from dealership to dealership (typically 2-3 days per week) and putting my problem solving skills to work. I dive into current processes, dissect any issues the team may be having (anything from hiring issues to lack of CRM training) and do what I can to make everyone’s job easier. By fixing issues, ironing out processes, and training the team, I am also bettering the customers experience. I also hope that with this I am creating a better work environment for my team where our employees are happier and thriving in their position. I still (and will always) have more to learn. I am very grateful to work for a company who takes pride in developing their talent. What made you interested in working in the outdoor recreation industry? Serendipity. I never thought Camping World would turn into a career. I was interviewing for the Business Development Manager role, wanting to build my resume for a marketing firm (or something similar) and fell in love with the industry once hired. I was able to take my marketing and computer savviness skills and apply them to this position. Never underestimate the potential opportunities that could present themselves within any company! How has Camping World Holdings helped you succeed as a woman in the workplace? How is this different than other companies you have worked at? I have seen a culture shift over the years, and it has been very empowering. While the RV industry is still wildly male dominated, I have had the unique opportunity to watch other women take on core leadership positions. Many of these women I would consider my mentors. I have always felt comfortable voicing my option and pitching my ideas. Not once have I ever felt the need to hold back. What advice would you offer other women who are interested in a career at a Camping World Holdings brand? A lot of women would be slow to consider a company like Camping World. However, CWH offers so many opportunities to grow and you will always be supported, especially by women. I would not shy away from finding your support system. All women in CWH are there to help you and welcome you to their tribe. Don’t be afraid to seek advice from others in higher roles, as all of us have an open-door policy. Lastly, always be open to change and always strive to be better than you were yesterday.

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Evan Seegmiller

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What brand(s) do you work for? Camping World, Good Sam What other teams do you work with the most? I work with a lot of other teams including Publishing, Promotions, Marketing, and our Legal Department. What is your favorite thing about your job and why? My favorite part about my job is getting to work with a lot of different people within a lot of different departments. Getting to see how every team works helps me better understand the company. What is the most rewarding project you have worked on here and why? I think the most rewarding project I get to work on surrounds analytics and numbers. Knowing the work that our social media team puts into developing engaging content, then being able to show that their effort is worth it because of the growth in numbers. The proof is in the pudding! What charity/cause/activity is most important to you and why? I love the Make A Wish program. The work that Camping World does alongside them by providing RVs to families is amazing. What advice would you give to someone applying to a job at Camping World? I would tell someone that this is a company where ideas are respected. If you have an idea or thought, do not be afraid to speak; say it out loud! Even if it doesn't work out more often than not it might spark another idea for someone else, and around here teamwork makes the dream work.

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Christopher Johnson

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What brand(s) do you work for? Camping World What other teams do you work with the most? The RV Inventory Team works very closely with Field Operations to ensure proper flow of product into locations, communicate pricing & initiatives, and to make sure everyone is on the same page regarding the product mix/offering of the individual location. We also work very closely with Digital Marketing to make sure any new products or floorplans are getting reviewed/promoted according to the largest vision of the company. What is your favorite thing about your job and why? Throughout my career, I've always been allowed to wear many hats and encouraged to find creative new ways to make existing processes/programs better, or even to replace them altogether, if necessary. We get to be both inward-facing, working with our internal teams here at Camping World, and outward-facing, working with manufacturers, shipping companies, and even the occasional customer. What is the most rewarding project you have worked on here and why? Over the years, there are a number of projects that I'm proud to have worked on with a great team of people, from the first creation of our company-wide pricing model to the Used Valuation Team, and most recently, the building/planning of our private label pontoon boat, the Nepallo! What charity/cause/activity is most important to you and why? I have a soft spot for kids in need, whether they are hungry (Feed My Starving Children) or if they found themselves sick (Make-a-Wish or Care Camps). What advice would you give to someone applying to a job at Camping World? If you have a great attitude, a willingness to learn, and are looking for a company you can work hard and have fun with, then Camping World is the best choice there is. We have an amazing group of people that are always open to answering questions, mentoring individuals who are seeking growth, and at the same time, are always looking for individuals with experience who we can learn from.

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Toni Buchanan

Sales Manager

What brand(s) do you work for? Camping World What other teams do you work with the most? I work very closely with all departments, since I am the General Manager. The Service department and Sales department are the two that I work with the most. What is your favorite thing about your job and why? I love the challenge of helping our sales associates try to find the perfect camper or motor home for a customer. Once we do, then it is a challenge to see if we can finalize the sell. I am very competitive, so I to try outsell our other stores. What made you interested in working in the outdoor recreation industry? I have always loved sales, but had never worked in the recreation industry. I had been with Camping World for 2 weeks and I told my team that they would have me until I retired. I love this company and every position that I have had with them. How has Camping World Holdings helped you succeed as a woman in the workplace? How is this different than other companies you have worked at? I have always been treated me with the utmost respect and given everything that I needed to succeed. I feel like I have never been passed over for a promotion just because I was a woman. Many companies that I have worked with, don't promote women to General Managers. What advice would you offer other women who are interested in a career at a Camping World Holdings brand? To just do it. It is very intimidating in the beginning, because it is predominately men. The only reason I feel like it is, because most women are just afraid to give it a shot. What I have discovered is that a lot of people like working with female sales associates, because they feel like they get a better deal and they are more sincere.

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