Ian Baker
Product Expert
What brand(s) do you work for? Camping World What other teams do you work with the most? I mainly work with several different teams on a daily basis. I'm constantly touching base with the written content team so that we can align our efforts to be as impactful and efficient as possible with our delivery of content. This allows us to not only optimize SEO but also have great digital content with both written and video elements. I also work hand-in-hand with the motion design team to make sure our visions mesh from the start to the end of many projects. During large shows or events, I work with the social media team to create short-form social teaser videos for multiple platforms. Occasionally, I work with the retail team to create content that benefits the great retail product selection we offer at our locations nationwide. What is your favorite thing about your job and why? The people I work with. I know this seems like such a small thing in the grand scheme of a career, and don't get me wrong, there are a TON of things I love about my job, like the amazing growth we've had and opportunities that come with it and how I get to do something new every day. But if I had to narrow it down to one specific thing, it's the culture of our team and the amazing people I truly consider friends that I get to work with. Not only are the people on my team incredible, but I also get SOOO excited to see people from some of the other digital marketing teams that I haven't seen in a few months or maybe even a year. And my favorite part is that I'm not alone. So many of us feel this way and it warms my heart. It's how I know I'm working at a great organization with truly amazing and talented people. What is the most rewarding project you have worked on here and why? I would have to say the original Ultimate RV Show. This show had some of the most challenging and fun days I've ever experienced in any career. We were able to overcome an incredible amount of obstacles and create something that had never been done in this industry before. We didn't know it at the time, but that week changed not only how we would conduct future business at Camping World, but showed the industry what COULD be done with the right talent in place. It set an industry standard for what a virtual RV show could be, and all the while, brought each and every one of us in attendance that much closer to each other as we all bonded through adversity and success together. What charity/cause/activity is most important to you and why? The activity that is most important to me is spending time with my family. One of the great aspects of working for Camping World is the generous PTO time we're given. It allows me to not only spend the Holidays with my family but also allows me to be there for my kids. I get to see my son's football games and my younger daughter's gymnastics practices and swim lessons. Many companies preach about having a good work/life balance, but few offer the programs to match. Camping World truly puts their employees first. What advice would you give to someone applying to a job at Camping World? Camping World is an incredible place to work, where employees are put first and our CEO is a reality TV star. We have an outstanding culture with hard-working, dedicated, and caring employees. However, if I were to give one piece of advice, it would simply be this... be the authentic you. Trust, friendship, and giving are at the core of our nature. If this sounds like something you'd be interested in, and if those are the people you want to be surrounded by, then I strongly encourage you to apply and during the interview process, just relax...and be you.