Meet Our CEO
Marcus Lemonis is living the American Dream through hard work, determination, passion, and compassion. Born in war-torn Beirut, Lebanon, in 1973, Marcus showed an entrepreneurial spirit at an early age.
Family friend and former Chrysler CEO, Lee Iacocca, advised him to go into the camping and RV business, and Marcus hasn't looked back.
Many know him as the "business turnaround king" and star of CNBC's prime time reality series The Profit, where he lends his expertise to struggling small businesses around the country, judging and improving them with the "3P" principle: People. Process. Product. Lemonis is known for his tenacity, shrewdness, and determination. But his most significant business success to date is as the Chairman and CEO of Camping World, the nation's largest RV and outdoor retailer, and Good Sam, the world's largest RV owner's organization. Marcus proudly leads over 14,000 employees in 42 states and considers his staff family.